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Instagram: Did Adding Video Just Take a Bite out of Vimeo, YouTube, and Vine?

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Unless you have been living under a rock you are well aware that Instagram just released their version of video via mobile on June 26, 2013 for iPhone and Android. Upon this release, a flood of videos were uploaded to the site. With all the new filters and the ease of use, Instagram enters the Video Application Mobility arena. I have a iPhone 5 so I will be relaying my point of view from that prospective. 

The arena is already pretty crowded with Vimeo, YouTube, and Vine competing for that top spot. This is not an easy market to get into as well compete. Each application has it’s pros and cons which will be discussed. They also have their specialized features which sets them aside from the rest. But, the question remains: Did adding video just take a bite out of Instagram competitors?

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Features:

  • Record video
  • Add filter
  • Choose frame
  • Upload to application
  • Add to photo map
  • Name location
  • Add caption
  • Share (Facebook, Twitter, Email, Tumblr, Four Square)

Pros:

  1. Ease of use
  2. Variety of filters
  3. Choose where video starts
  4. Quick upload
  5. Play video in app and Facebook
  6. Share on other platforms
  7. Like video even if you don’t follow the user

Cons:

  1. Can only record within app
  2. Short recording time
  3. Needs to share with more social media sites

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Features (Basic, Plus, Pro,Business) :

  • Sell
  • Online storage space
  • Full HD playback
  • Customizable video player (Pro)
  • Total control (stats, privacy settings, and password protection video and album)
  • Hosted portfolios with SEO (Pro)
  • Drop Box Integration
  • No length restrictions (Business)
  • Search engine visibility (Business)
  • No ads on your video (Business)

Pros:

  1. Storage
  2. Easy bandwidth calculations
  3. Transparent cost structure
  4. Drop Box Integration
  5. Mobile, Tablet, and TV Compatibility
  6. Customizable video player
  7. Full HTML5 Compatibility
  8. 3rd party video player support

Cons:

  1. Pay to use
  2. Ads on video (except Business)
  3. Video length restrictions
  4. Regulated control of settings (Basic)
  5. Multiple user levels to get full usage (Basic, Plus, Pro, Business)

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Features:

  • 3D
  • Stabilizer
  • Video transitions (crossfade, wipe, slide)
  • The ability to save projects across sessions
  • Increased clips allowed in the editor from 6 to 17
  • Video rotation (from portrait to landscape and vice versa - great for videos shot on mobile)
  • Shape transitions (heart, star, diamond, and Jack-O-Lantern for Halloween)
  • Audio mixing (AudioSwap track mixed with original audio)
  • Effects (brightness/contrast, black & white)
  • A new user interface and project menu for multiple saved projects

Pros:

  1. 3D
  2. Sharing
  3. Effects
  4. Stabilizer
  5. Video rotation
  6. Audio mixing
  7. Video transitions (crossfade, wipe, slide)
  8. The ability to save projects across sessions
  9. A new user interface and project menu for multiple saved projects

Cons:

  1. Commercials
  2. Lag on upload
  3. Minimal video exposure on platform

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Features:

  • Unlimited free uploads
  • Explore trending post
  • Short looping videos
  • Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers

Pros:

  1. Profiles are public anyone can view
  2. Sharing
  3. Can post video broadcast or offline

Cons:

  1. No way to post video from phone library
  2. Profiles are public anyone can view
  3. Cannot retrieve deleted post

Now that you have been introduced to the features of each, pros, and cons here are some trends.

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Graphic shows Instagram dominating more interest than Vine.

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The following issues spell trouble for YouTube (and Google as a whole):

  • Shorter video formats are increasingly desirable for mobile and tablet devices.
  • Communities of people enjoy each other’s short videos in social network streams, much like they share and view photos.
  • Thanks to these short video formats, online social network users are willing to tolerate poor video quality caused by bandwidth limitations and amateur videography.
  • Few people can make a decent 60 second video. But given the low quality threshhold, six seconds is easy for the average joe to record a video on a cell phone. Fifteen seconds is still shorter than 60, but the Verge argues that Instagram’s addition may be too much for the low tolerance threshold.

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Per research and development Vimeo seems to be taken on the look and feel of Instagram to compete.

Summation:

Even though each application has its distinctive differences, all have similar functionality. This leads me to conclude that some apps like Vimeo need to find its niche and move forward in that respect. YouTube needs to consider Instagram a strong competitor and adjust accordingly. Vine is already loosing the battle and needs to consider a niche or to beat Instagram at its own game. Though I do not see any of the Instagram top competitors taking heed to my words in the near future, I predict Instagram to soon update its platform to have more functionality related to its competitors. I see Vine caving in and incorporating Instagram or finding its niche. I see Vimeo fading away if they do not find its niche. All in all the mobile users love video and looking for a one stop shop that includes (filtering, editing, video, audio, and most importantly free)! So I would say Instagram has taken a bite in the Mobile Video Appication arena.

References:

http://blog.instagram.com/post/53448889009/video-on-instagram

https://blog.twitter.com/2013/vine-new-way-share-video

http://geofflivingston.com/2013/06/24/instagram-youtube/

http://appscout.pcmag.com/android/313222-vine-for-android-gets-second-major-update-adds-much-needed-features

http://www.digitaltrends.com/social-media/is-instagram-video-really-killing-vine/

http://vimeo.com/upgrade1?utm_source=search&utm_medium=google-upgrade1-brand_vimeo_alone_vimeo_exact-us&utm_campaign=1587&utm_term=vimeo

Image Credit:

iMore.com

https://developers.google.com/youtube/

http://www.zachklein.com/2006/04/vimeo-40-is-live.html

http://blog.howto.gov/2013/04/01/vine-mobile-app-now-available-for-agencies/

http://www.heavy.com/tech/2013/06/how-to-download-instagram-videos-on-iphone/

http://www.digitaltrends.com/social-media/is-instagram-video-really-killing-vine/